How To Sell My Products on Amazon
A step-by-step guide to starting selling on Amazon India
The pandemic took a toll on several brick & mortar stores, especially SMBs. But for those businesses/individuals selling on Amazon India, there was a spike in growth even during the pandemic. Unsurprisingly, since 2020, 2.5 lakh new sellers have been added to Amazon India. If you’re unsure about foraying into digital marketplaces, click here to take a look at why we think selling on Amazon India is profitable for your business. You’ll see that the real question is not should you be selling on Amazon but, ‘how to sell my product on Amazon.’
With customers sprouting daily in tier II and tier III cities, digital change is inevitable. But we understand that for many SMBs, digital stores may not have been part of the plan. Not to worry, we’ll guide you on how to sell on Amazon India step-by-step.
But before we get into the selling part, here’s a list of the information you will have to share for setting up a seller account.
- PAN — based on whether you’re registering as an individual or a business entity, update the corresponding PAN card details
- GST Registration Number — if you’re selling only GST-exempted goods, then this would not be needed
- Bank Account details (Current/Savings)
- Valid Email ID
- Mobile Number
Table of Contents:
#Step 1: Determine What to Sell
#Step 2: Seller Account Registration
#Step 3: Build Your Product Catalogue
#Step 4: Plan Delivery Mode
Now let’s look at how to sell on Amazon India step by step:
#Step 1: Determine What to Sell
There are two aspects here.
First, there are restrictions for selling certain categories of products. So, you must be aware of the restrictions in place. Click here to know about them. However, you can apply for approval on selling restricted products. For an overview of categories permitted & documents required, please check this list.
Secondly, while you maybe a seller with a range of products to offer, not everything works well on a digital marketplace. Are you now asking yourself, ‘How to sell my products on amazon if I can’t sell them all?’ We’ve got your back.
Research on the best-selling products & the top-sellers in each category. Pick products from your line that can compete strongly with those existing products & upload them first. Once you’ve built visibility & a solid customer base, expand your online product range with ease. You will find details on Amazon India’s bestsellers here.
#Step 2: Seller Account Registration
If you’ve arranged the documents we mentioned earlier, registration is as simple as opening a new email account. Please refer here for the registration page.
To understand the step-by-step process to register on amazon as a seller, click here.
#Step 3: Build Your Product Catalogue
List the products on your seller account. Whether you’re selling a handful of items or a huge pile, you can upload them one at a time or in bulk. For bulk upload, you may use their in-built product details template. Note that you may be asked for some additional documents while listing certain kinds of products.
For information on the product listing, click here.
#Step 4: Plan Delivery Mode
It’s not mandatory to avail Fulfillment by Amazon (FBA) for your product shipment.
However, if you’re new to digital marketplaces or do not have the resources/interest for end-to-end delivery, Amazon FBA is your go-to. They store your products & deliver them directly to your customers. You can solely focus on your business while these operations will be handled by Amazon on your behalf. This means you can also look at taking your products overseas.
Other options for product delivery are:
- Easy Ship: you store the product & Amazon delivers them to the customer
- Self-Ship: you control storage & delivery all by yourself
All options have their advantages. Choose whatever works best for you. Before opting for any of them, read more here.
Understand the pros and cons of various fulfillment methods from an experienced amazon seller here.
Being an Amazon seller comes with charges such as referral fees, closing fees, weight handling fees & so on. Please stay informed of all the charges before registering. Click here for the details.
That’s all you need to know to get started. For more information on account settings, Amazon FBA, inventory management, etc. check out their elaborate help section.
Understand how to use Amazon Help Section to your advantage here.
Now that you know the answer to ‘how to sell my product on Amazon’, here are our tips to help you along the way.
#Tarashme’s Tip
It’s recommended to register as a Private Limited Company instead of a Sole Proprietor as it will offer you better opportunities for scaling your business over time.
Checkout these legal tips that might be helpful in your entrepreneurial journey.
#Bonus Tip
As a new seller, it’s better to first build your online market with your best products. And while doing so, opt for competitive pricing that can lure customers your way (Because in India, customers are price-sensitive).
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